A consumer group has warned online shoppers about a new scam hitting Amazon customers.

Which? first warned Brits back in 2018 about the ‘brushing’ scam – and says it now appears to have re-emerged.

Research by the group shows one million households may have been targeted since concerns were first raised back in December 2018.

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Which? Director of Policy and Advocacy Rocio Concha said: “Consumers should be able to trust that the popularity and reviews of products they are buying online are genuine, so it is troubling that third-party sellers appear to be using brushing scams to game Amazon Marketplace.

“Amazon needs to do more to thoroughly investigate instances of brushing scams and take strong action against sellers that are attempting to mislead consumers.

“Our #JustNotBuyingIt campaign is also demanding that strong new laws are introduced by the government to force tech giants to protect people online.”

Explaining how the scam works three years ago, Amelia Wade wrote for Which?: “An Amazon Prime member recently let our Which? Money team know that they’d been sent two items they didn’t order and hadn’t paid for; a carbon monoxide detector and some gaming headphones.

“When they called Amazon, they were told that the account used to purchase them wasn’t theirs, and that they were paid for with gift vouchers.

“Three days later, they received two more packages – braids and a screen protector – but they refused to…

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