Home Online Scams Beware of online purchase scams

Beware of online purchase scams

DANE COUNTY, Wis. (WMTV) – The holiday shopping season is quickly approaching and many will be shopping online this year.

With supply chain issues and shortages, experts say scammers will take advantage. The Better Business Bureau is warning about online purchase scams.

According to a new report, online purchase scams now account for more than a third of all scams reported to the BBB.

The BBB tracks scams through its Scam Tracker. Data compiled from 2015 to 2021 found that four out of five consumers who report an online scam, loses money.

More than 55,000 online purchase scams have been reported to the BBB since 2015.

Consumers complained about losing money after purchasing a product online and later finding out that the website or company was not legitimate.

BBB Wisconsin officials say scammers are getting better at tricking people online and anyone can be at risk.

“Usually we think about older people losing money. In this case the 18 to 24 year-old age group is the group being targeted in these online purchase scams and they’re losing an average of $125 per report which is staggering and those numbers are continuing to climb,” said Tiffany Bernhardt Schultz, BBB Wisconsin Southwest Regional Director.

A woman from the Town of Sun Prairie recently lost money to online scammers.

Gena Goldade says she used to work in IT and for Wisconsin’s consumer protection agency. She says even with that knowledge, she found that online scammers are staying a step ahead.

“It’s hard to…

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