Callsign, the digital trust pioneer, reveals that consumers think banks, retailers and mobile operators need to do more to protect them and their personal information from fraudsters. Trust in these organizations is eroding fast because consumers say they are drowning in scam messages from fraudsters spoofing brand names daily.
The report was based on fieldwork carried out online in June 2021 by Opinium across the EMEA and included a sample of 1065 consumers across UAE, KSA, Qatar, Bahrain, South Africa.
The survey of MEA consumers revealed that almost a quarter of consumers (24 percent) say their trust in businesses such as banks, retailers, mobile network operators and delivery companies, has decreased due to persistent scams spoofing brand names. With regional consumers (59 percent) asking mobile network operators to do more to stop scammers using their platforms, and half of customers (50 percent) asking the same of banks.
“Our data demonstrates that consumer trust in our digital world has vanished and, rightly or wrongly, brands are being blamed. Yet the sense is that little is being actually done to purposely re-establish digital trust through complete and accurate digital identities,” explained Stuart Dobbie, SVP for Innovation, at Callsign.
The problem has become so pervasive that consumers don’t trust the technology, processes designed to protect them from fraudsters, and confirm identities with many adamant that users must prove beyond doubt who they are when…