A company by the name of Plant A Tree Co. has claimed that it was the mastermind behind the ‘we’ll plant one tree for every pet pic’ trend, but they may not be everything they say they are. Oh, how the plot thickens.

In a recent Instagram post, Plant A Tree Co. has raised its hand to say that it was the company that promised to plant all those trees in exchange for cute pictures of your pet.

It claims that 10 minutes after creating the ‘Add Yours’ sticker on Instagram, it deleted it, but Instagram kept up the domino effect, leading the post to gain more and more worldwide popularity.

This would explain why the feature doesn’t tell you who created it, leaving many people around the globe confused as to who was offering to plant these trees.

“We posted the new ‘Add Yours’ story as a fun tree planting campaign where we can show off our awesome pets!” the company wrote.

“We immediately realised the post would grow too big and that we didn’t have the resources to plant that many trees, so we deleted it 10 minutes later. Even though we deleted it, the stories continued to spread out of our control.

“Our credit for the post was also removed, because of what seems like an Instagram bug.

“We want to use this awareness for lasting impact, so we created this fundraiser. Please share this post and the fundraiser on your story, and tag all your friends, celebrities, and Instagram so they can see this and so we can ACTUALLY plant 4 million trees.”

Read more…