David Suzuki is the host of the CBC’s The Nature of Things and author of more than 30 books on ecology (with files from Brendan Glauser).


Would you buy cannabis gummies from me? Apparently, hundreds of people would. Only trouble is, I don’t sell them, and I’m not looking for business opportunities. But recent online memes, stories and other disinformation had me selling and endorsing CBD gummies.

People see the bogus information, click through to a realistic product page, submit their personal and financial information and order the products. It appears they most often find the pitches on Facebook.

I’m saddened that anyone would spend money hoping to purchase products they thought I manufactured or recommended. The scam is still tricking innocent people. They contact the David Suzuki Foundation daily.

This got me reflecting on how and where people receive and process information. I’ve been a science communicator for more than half a century, so I’ve spent a lot of time thinking about how to get through to people. How do we ensure as many as possible have access to accurate, credible information so we can make informed decisions on issues that matter?

I’ve been fortunate to have worked many years at the CBC, and as a public broadcaster, it has helped me earn credibility as a communicator.

Today, I compare that type of relationship — one based on accurate and fair communication of relatively diverse types of evidence and viewpoints — to what I see…

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