Communication consultancy Quietroom has urged pension firms to put its anti-scams animation on their websites to help people detect scams.

A three minute video, titled Pension Scammers: Don’t Get Suckered In, starts by explaining how people can spot scammers, methods they hide behind and what people can do to avoid being scammed.

It mentions free pension reviews, guaranteed profit promises sent via letters and too good to be true investment opportunities being offered as warning signs of a scam.

In its animation, Quietroom said there are three things people can do to not be caught by a scam.

The first is to not be charmed by people offering free consultations or meetings, adding real pension companies “aren’t that charming”.

The second is to not act quickly as real companies would want savers to think carefully about their decisions.

Finally, people can find out if they are dealing with a scammer by contacting the Financial Conduct Authority.

Quietroom stated: “Everyone in the pensions industry is very welcome to put this animation on their website, to help people avoid pension scams. 

“We’ve tried to make it a bit more engaging than your average scams warning, and we’d love to know what you think of it.”

Data published by Action Fraud in January showed in 2020 individuals reported average losses of £45,242 when investing with fraudsters imitating genuine investment firms.

Toby Bentley, financial adviser at Lathe & Co, said: “The concept of a pension scams…

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