Digital fashion start-up DressX has closed an additional fundraise, bringing the company to a total of $3.3 million in venture funding.
After announcing its last round in July, co-led by the Artemis Fund and Alpha Edison, this additional $1 million in funding comes from partners in the fashion, tech and blockchain industries.
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Launched in August 2020, DressX is a retail platform for digital-only clothes, featuring more than 1,000 stock keeping units by 100 designers including Patrick McDowell, Gary James McQueen and the Fabricant and Paskal, as well as DressX private label pieces such as sweatshirts and blazers with galactic artwork inspired by SpaceX and NASA.
The company offers virtual clothing that can be digitally worn by its users in their photos and videos — to be shared across various digital platforms — providing a more eco-friendly alternative to purchasing physical garments.
On its website and app, purchased digital looks can be custom-fitted by DressX engineers to a digital photo in 24 hours. DressX also offers a subscription model.
“We are are thrilled to invest in DressX. It is a revolutionary start-up, and we are convinced that it will not only create a new movement in the fashion industry but will play a great role in making the world more sustainable,” said Jaroslawa Z. Johnson, president and CEO of Western NIS Enterprise Fund, the fund behind U.Ventures, one of the new investors who participated in the new funding round.
“We are proud to…