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What will holiday shopping be like this year with the economy dealing with a chip shortage and supply chain hassles? The Federal Trade Commission (FTC) says consumers need to take the situation seriously because it could greatly affect the price of certain items, how shoppers will find them, and whether they’ll get them in time.

Retailers are painfully aware of how bad this could be. In a recent KPMG survey of retail executives, 82% of respondents acknowledged that they are either “somewhat” or “very concerned” about inventory shortages.

As a result, the survey reports that retailers are building omnichannel strategies that will allow them to rely on the growing popularity of “last mile” delivery options. Those options include traditional online ordering with delivery included, curbside pickup, ordering online and picking up items in-store, and buying in-store with home delivery.

Five things to do while holiday shopping

In addition to worrying about the chip shortage and supply issues, the FTC says consumers need to look out for scammers who are already setting up fake online shops. To cover all of these issues, the agency laid out five things consumers should do when shopping this holiday season:

Research sellers before you buy. The FTC suggests searching online for the name of the seller and product, plus words like “complaint” and “scam.” You should also read reviews about the seller and their products.

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