CHICAGO (WLS) — Steve Bernas, president, and CEO of the Better Business Bureau serving Chicago and Northern Illinois, joined ABC7 to discuss holiday shopping.

Bernas gave tips for people as they shop during the holiday season. He spoke about how to avoid shopping scams on Black Friday.

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“Instead of setting an alarm to brave crowds for deeply discounted items, dedicated shoppers are expected to look for deals online in advance of Black Friday, similar to last year,” said Bernas. “However, the concern is that shoppers do so with caution.”

He also discussed how ongoing supply chain challenges could impact holiday shopping in 2021 and offered warnings for shoppers about price hikes caused by inflation.

“The impact of the continued pandemic, hiring challenges for retailers, expected global supply chain interruptions, and other economic factors will determine how people will shop,” said Bernas. “Retail experts are predicting higher-than-normal crowds in the stores and increased percentages in spending on gifts, decorations, and overall holiday-related purchases.”

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For those who will do their shopping on Black Friday, BBB offers these tips to make shopping experiences productive and enjoyable:

Stay Safe. Follow CDC guidelines and the policies of individual retailers for health and safety while in the store. While shopping online…

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