The vast majority of travel bookings are now carried out online. This increases the scale of transactions, but also the potential of malicious attacks and data breaches. Hotels and the reservation industry now face the fact that they are a growing target for online fraud. They must now deploy strategies and tools to address these digital hotel booking scam risks.
You can find a huge 3.2K consumer reviews containing complaints about hotel booking scams and booking fraud in the category of Hotels and Resorts on the online reviews website PissedConsumer.com.
Furthermore, bogus third-party websites posing as legitimate travel accommodation booking operators are duping a worryingly large number of consumers. 55 million supposed hotel bookings were identified as being made through rogue operators as recently as 2017.
The reason this is such a problem is simple. To date, the hotel industry in general has failed to allocate sufficient resources to tackling fraud. Multiple risks arise from neglecting this crucial threat. Compromised reputation, profit loss, and loss of repeat custom are the major concerns.
Understand the common threats, how you are at risk, and what you can do to mitigate them.
With the accelerated migration of consumer transactions to the online sphere, the personal and private information of customers and sensitive business data are increasingly the targets of data security breaching cyber-attacks.