Lorraine Kelly, Robbie Williams, Bear Grylls and Holly Willoughby have signed a joint letter led by Martin Lewis urging the Prime Minister to put paid scam adverts in the upcoming Online Safety Bill.

The consumer champion and founder of MoneySavingExpert.com has long campaigned against bogus ads using his face to lure unsuspecting victims, and wants tech giants to be held responsible under new laws being introduced by the UK Government.

While user-generated scams will be covered by the Online Safety Bill, as well as a wide range of areas such as terrorism and child sexual exploitation, paid scam advertising will not.

The financial guru has warned that the omission will make the problem worse, as paid advertising scams will be less regulated compared to free user generated fraud.

Famous faces add their name to the letter from Martin Lewis to Boris Johnson

Notable names signing the consumer champion’s letter about the Online Safety Bill are:

  • Lorraine Kelly
  • Sir Richard Branson
  • Phillip Schofield
  • Holly Willoughby
  • Dawn French
  • Davina McCall
  • Bear Grylls
  • Robbie Williams
  • Bradley Walsh
  • Rob Brydon
  • Deborah Meaden
  • Duncan Bannatyne
  • Peter Jones

Martin Lewis said: “Right now, the [UK] Government’s planned Online Safety Bill isn’t just blindly ignoring the epidemic of scam adverts that the UK faces – it’s actually going to make it worse. By making big tech responsible for user-generated scams but not paid-for scam adverts, it creates an…

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