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NORTH LITTLE ROCK, Ark., Oct. 06, 2021 (GLOBE NEWSWIRE) — First Orion, a provider of digital call experiences for the world’s leading mobile carriers, enterprises, and mobile apps, today released findings from its 2021 Brand Impact Report. The report surveyed U.S. mobile subscribers to better understand their experiences with unidentified callers and their preferences with how brands communicate with them.
Findings show that 93% of survey respondents have received a scam call to their mobile phone, 90% say they don’t feel comfortable answering their phone when the caller is someone they don’t recognize, and 78% have missed an important call for this reason in the past month.
For companies that rely on making phone calls, like food delivery services calling to confirm arrival or financial services companies calling to verify transactions or assist in loan applications, getting the right person on the phone at the right time can make all the difference in making a sale or providing a great customer experience. However, the rise in scam calls have cost over 59 million Americans nearly $30 billion dollars in 2021 alone; as a result, consumers are apprehensive about answering unidentified callers. The Brand Impact Report indicates consumers want call transparency from the brands and marketers calling them to make an informed decision on…