Online sales such as Flipkart Big Billion Days and Amazon’s Great Indian Sale have become an essential part of our shopping experience. But there is a lot more that goes on behind the scenes than what we are aware of. This will help you make a more informed decision about buying things online and being a responsible buyer. So let’s take a closer look at how these companies operate their big festive sales.
Have you ever waited for an online sale to buy the product you want? Did you ever notice how smartphones that are on sale get their prices reduced after a while? Have you noticed how some products are only a little bit cheaper than usual but the tag shows it at a considerable discount? So today, we are going to talk about the great scams that are online sales—especially the festive season sales such as Flipkart Big Billion Day Sale and Amazon’s Great Indian Sale.
How Amazon and Flipkart market their online sales?
Whether it is Flipkart or Amazon, with each sale, there are only 2-3 smartphones that are discounted while the rest of the products are close to the initial pricing. This helps in marketing the sale of flagship products at a minimum purchase price even though the discounted price is hidden under various terms and conditions like exchange policies, EMIs, bank offers, etc.
Flipkart offered iPhone 12 for a minimum price of Rs 49,999 for its Big Billion Day sale. This was a huge marketing move as Apple cut iPhone 12’s price from Rs…