Police have teamed up with social media giant Facebook to crack down on online scamming, via a new nationwide campaign.
Through quirky videos and amusing graphics the campaign website outlines advice about various scams, while offering information on how to identify and avoid them.
The campaign will run on Facebook and Instagram for five weeks, and will be emblazoned across billboards in Auckland, Wellington, Tauranga, Christchurch and Dunedin.
Nick McDonell, Facebook’s Head of Public Policy for NZ and the Pacific Islands, said the campaign is especially relevant at the moment given the spike of online fraud occurring as a result of New Zealand’s ongoing alert level restrictions.
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“Over the past 18 months, New Zealanders have been spending more time online to connect with family and friends, run their business and seek entertainment,” he said.
“We hope SCAM Gallery will equip our online community with the knowledge to identify and avoid some of the most common scams before they cause real emotional and financial harm.”
The project, designed…