Police have teamed up with social media giant Facebook to crack down on online scamming, via a new nationwide campaign.

Through quirky videos and amusing graphics the campaign website outlines advice about various scams, while offering information on how to identify and avoid them.

The campaign will run on Facebook and Instagram for five weeks, and will be emblazoned across billboards in Auckland, Wellington, Tauranga, Christchurch and Dunedin.

The campaign uses ‘Sam the Scamologist’ to offer tips and advice on how to avoid online scams.

FACEBOOK/Supplied

The campaign uses ‘Sam the Scamologist’ to offer tips and advice on how to avoid online scams.

Nick McDonell, Facebook’s Head of Public Policy for NZ and the Pacific Islands, said the campaign is especially relevant at the moment given the spike of online fraud occurring as a result of New Zealand’s ongoing alert level restrictions.

READ MORE:
* Victims of text scam deluge advised to wipe their phones and change passwords
* 3 common misconceptions about two-factor authentication
* Proper Crisps warns customers of imposter Facebook page asking for card details

“Over the past 18 months, New Zealanders have been spending more time online to connect with family and friends, run their business and seek entertainment,” he said.

“We hope SCAM Gallery will equip our online community with the knowledge to identify and avoid some of the most common scams before they cause real emotional and financial harm.”

The campaign will run online via its website, Facebook and Instagram.

FACEBOOK/Supplied

The campaign will run online via its website, Facebook and Instagram.

The project, designed…

Read more…