As one of the world’s best-loved alcoholic drinks, whisky has a habit of appreciating in value.

According to one measure, rare and vintage whiskies have risen in value by more than 500 per cent in a decade.

Export markets are also booming, with the Scotch Whisky Association estimating that 36 bottles of the spirit are exported every second.

Liquid asset: Rare and vintage whiskies have risen in value by more than 500% in a decade

Thousands of Britons collect and sell rare whiskies, yet Money Mail has spoken to experts who fear unscrupulous firms are using the buzz around the spirit to push low-quality investment opportunities on unsuspecting savers.

In recent years, there have been stories of collectors making significant profits from selling whiskies they purchased years earlier. 

The specialist nature of collectors’ markets makes them great for those who know what they’re doing. But they’re also perfect for scammers.

In 2016, the Financial Conduct Authority (FCA) warned about a rise of fine wine scams — where savers were duped into buying overpriced or non-existent wine.

How to spot a con 

Most experts agree that one of the favoured tactics of scammers is the use of high-pressure phone calls.

By putting potential victims under pressure to make a decision, scammers increase their chances of making a sale. 

Of the whisky websites advertised on Google, several offered a free investment guide — in exchange for your contact details.

After putting my details into three…

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