Shoppers will blow €25,000 a minute online this Friday – which is almost two-and-a-half times a normal day’s spending, an Allied Irish Banks report has said.
Almost a third of this – €8,000 a minute – will be spent on online clothes shopping on November 26, or ‘Black Friday‘.
As the day nears, AIB has urged consumers to be alert when buying what looks like an unbeatable bargain.
The bank says that with more and more people choosing to shop online rather than in-store on Black Friday, ‘it’s important consumers remain vigilant and stay safe’.
Black Friday is considered the busiest pre-Christmas shopping day and, perhaps surprisingly, it seems men will be out-spending women on new outfits for the festive season. The report said: ‘With over €8,000 a minute being spent buying clothes online alone, [there is] a 232% increase in volume compared to a normal day.
‘This equates to over 135,000 transactions on clothing websites throughout the day, or approximately two transactions every second.
‘On a normal day, the number of online clothing transactions is a fraction of that, coming in at just 40,000.
The numbers were crunched using more than one million debit and credit card transactions made by Irish consumers online during Black Friday last year. AIB’s John Brennan said: ‘Our…