While many brick-and-mortar companies saw their profit margins freefall into the red during the pandemic’s height, e-commerce giant QNET saw green—and lots of it—reporting a 65% growth for its Africa-based direct sellers in 2020. As QNET’s distributors can attest: QNET is definitely not a scam but a lucrative way for entrepreneurs to earn a livelihood, especially amid a pandemic when many mainstream employment opportunities have dried up. Even pre-pandemic, QNET had high-performing digital assets and resources in place, which allowed a seamless transition for its entire seller network in the absence of in-person meetings and presentations due to lockdowns.

The direct selling industry saw a compound annual growth rate (CAGR) of 3% from 2017-2020 (excluding China). From 2019 to 2020, direct sales increased by 2.3%. Direct selling in 2020 proved to be a pandemic-proof business model. As unemployment rates around the globe skyrocketed, many unemployed professionals turned to new income opportunities. QNET, and the micro-entrepreneurship that comes with it, is an attractive option for those who have lost salaries.

Sellers prize the industry for its flexibility and ease of scalability. Gone is…

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