Some people are known for saying things in a way that hurts no one’s feelings. Ramit Sethi is not one of them. Sethi — the child of Indian immigrants — is as blunt as they come, and that’s what millions of followers love about him. Despite (or because of) his sometimes-gruff opinions, there’s something about Sethi that makes him hard to dislike. Even when he’s at his most blunt, it’s clear that he’s acting as a financial protector. One group Sethi is not afraid to stand up against: anyone who sells whole life insurance.

So what is whole life insurance?

Whole life is a type of permanent life insurance that offers protection throughout your lifetime, provided the policy is paid, keeping it in effect. Agents often sell it as an investment that also provides death benefits to your beneficiaries. That’s because a whole life policy offers guaranteed cash value and may earn dividends.

What is Sethi saying?

Sethi outlines his reasons for believing whole life is a bad investment in his book, I Will Teach You To Be Rich. He continues to dissuade followers from buying whole life insurance through personal appearances, Facebook, Twitter, Instagram, and his I Will Teach You To Be Rich blog.

It’s no surprise that insurance agents selling whole life insurance are less than pleased with Sethi. It should also come as no surprise that Sethi does not care how insurance agents feel about him. With over 1 million people reading his blog each month, he knows his audience is watching — and he’s…

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